{"id":1912,"date":"2025-03-04T10:17:58","date_gmt":"2025-03-04T15:17:58","guid":{"rendered":"https:\/\/lucynefarand.com\/?p=1912"},"modified":"2025-03-04T12:55:32","modified_gmt":"2025-03-04T17:55:32","slug":"le-home-staging-un-essentiel-pour-vendre-plus-facilement","status":"publish","type":"post","link":"https:\/\/lucynefarand.com\/en\/non-classe\/le-home-staging-un-essentiel-pour-vendre-plus-facilement\/","title":{"rendered":"Home staging\u2014the key to an easier sale"},"content":{"rendered":"

Home staging<\/a>\u00a0is a strategy that is increasingly popular with sellers and brokers wanting to present a house, condo or apartment in its best light. Transforming a space to make it more attractive to potential buyers can make all the difference between a quick sale and a property that stays on the market for months. Read on for everything you need to know to master the art of home staging.<\/p>\n

Why is home staging important?<\/h2>\n

In a competitive\u00a0real estate market<\/a>\u00a0, first impressions matter. A well-presented house captures the attention of buyers, allowing them to better visualize the space\u2019s potential. According to a study carried out by the\u00a0Real Estate Staging Association<\/a>\u00a0, home-staged houses sell on average 73% faster than those with no staging. Moreover, the various improvements that come with home staging can maximize the property\u2019s sale price\u2014and buyers are often keen on the turnkey option!<\/p>\n

Note: homestaging is not intended to hide defects\u2014quite the opposite\u2014it\u2019s about highlighting the positive attributes of the property.<\/p>\n

What is the difference between home staging and interior design?<\/h2>\n

Interior design<\/a>\u00a0highlights the owner\u2019s style and preferences, while home staging aims to do the opposite by depersonalizing the space to attract the largest pool of potential buyers.<\/p>\n

The key principles of home staging<\/h2>\n

1.\u00a0Decluttering<\/h3>\n

Almost everyone has heard of decluttering queen Marie Kondo or come across TV shows featuring various pros in organizing. It\u2019s no coincidence that these practices are so popular. Several studies have found that living in clean, well-organized spaces promotes a more\u00a0serene and stress-free life<\/a>\u00a0. It is also one of the principles of home staging! In addition to improving the appearance of the home, decluttering is key to creating a sense of space and clarity. By eliminating unnecessary items and simplifying the layout, you create an open and inviting atmosphere, allowing potential buyers to better imagine themselves living in the space.<\/p>\n

2.\u00a0Thorough cleaning<\/h3>\n

It goes without saying that\u00a0impeccable cleanliness<\/a>\u00a0is a major plus. Areas such as the kitchen, bathrooms and glazed surfaces require special attention. Don\u2019t forget to thoroughly clean baseboards, air vents and all other often-overlooked nooks and crannies. A clean environment also allows buyers to focus on the home\u2019s features rather than getting distracted by dirtiness or unpleasant odours.<\/p>\n

3.\u00a0Neutralizing the decor<\/h3>\n

Neutral colours<\/a>\u00a0and universal furniture can make any space attractive for a wide range of buyers. Walls with soft colours such as beige, light grey or white also help buyers see themselves living in the space. While you may be a fan of canary yellow or the latest\u00a0trendy purple colour of the year<\/a>\u00a0, not every buyer will share your tastes! What\u2019s more, undertaking a major paint job won\u2019t be on every future owner\u2019s wish list.<\/p>\n

4.\u00a0Optimizing the lighting<\/h3>\n

Light plays a crucial role in showcasing rooms.\u00a0Maximizing natural light<\/a>\u00a0by uncovering windows and adding strategic lighting helps to create a warm and inviting atmosphere.<\/p>\n\n\n\n
<\/td>\nTips and\u00a0tricks<\/strong>If your home has limited natural light, be sure to shop for your artificial lighting wisely. Opt for bulbs that mimic natural light, which are neither too yellow nor too blue, because no one likes the cold light of fluorescent neon lights!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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5.\u00a0Highlighting the strong points<\/h3>\n

Each property has its own distinctive features, such as a fireplace, stunning views or open-space living. Home staging aims to highlight these attributes to capture the attention of buyers. It can even transform and optimize awkward, odd-shaped areas, such as the space under the stairs. Why not turn this area into a workspace, a\u00a0coffee station<\/a>\u00a0or even a corner for your pet? This atypical, often-underutilized space could be a winner with potential buyers!<\/p>\n

6. Getting on trend<\/h3>\n

Home staging doesn\u2019t require major renovations. Simple and effective adjustments, such as replacing kitchen cabinet handles, painting walls or changing an old-fashioned faucet can really transform the atmosphere of a room and make it\u00a0trendy<\/a>.<\/p>\n

7.\u00a0Giving each room a function<\/h3>\n

Assign a clear and unique function to each room in the house and ensure that each space inside a room has a specific purpose. This will allow buyers to imagine how to optimize the property as a whole. For example, a converted attic can become an office, or a cluttered room can be transformed into a guest room.<\/p>\n

The aim is not for buyers to reproduce these uses exactly, but to see the full potential of the space. Think of nooks, benches under windows, unused corners, or even eating areas\u2014every square metre should be showcased.<\/p>\n

8.\u00a0Creating an inviting atmosphere<\/h3>\n

Finishing touches are essential to creating a warm, tasteful and inviting ambiance.\u00a0Well-positioned plants<\/a>\u00a0bring a touch of freshness and life to every room, whether it\u2019s a bouquet of flowers on the dining table or small succulents in the bathroom. Other ideas to add character include cushions that complement the colours of the room, light curtains to let in natural light, and a rug that defines a space.<\/p>\n\n\n\n
<\/td>\nTips and\u00a0tricks<\/strong>During showings, don\u2019t forget details such as lighting a scented candle, arranging a neat stack of books or placing a cozy throw on the sofa. These subtle but noteworthy touches help buyers to see themselves living there and gives a feeling that every space is ready to be inhabited.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Which rooms should be prioritized in home staging?<\/h2>\n

Ideally, you should start by decluttering every room to create an airy and welcoming space. However, if you\u2019re on a tight budget and renovations such as painting or buying furniture and accessories are required, it\u2019s important to focus on the house\u2019s main rooms: the\u00a0living room<\/a>\u00a0,\u00a0kitchen<\/a>\u00a0, bathroom, main bedroom and entrance. The entrance is especially crucial as it gives buyers their first impression. Focusing on these spaces will maximize the impact of your home staging without exceeding your budget.<\/p>\n

Should I hire a home staging professional?<\/h2>\n

Home staging can be done in different ways. The seller can decide to do it themselves, hire a professional or even call on their broker, who has a long list of professionals to refer. Your broker has the expertise to guide you through the process, ensuring that you make the right choices while avoiding unnecessary expenses.<\/p>\n\n\n\n
<\/td>\nTips and\u00a0tricks<\/strong>If you hire a home staging professional, don\u2019t forget to carry out your\u00a0due diligence<\/a>\u00a0: field of study, portfolio of previous projects, and fees charged. Make sure you have a written contract signed and request proof of payment.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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How much does it cost?<\/h2>\n

The\u00a0cost of home staging<\/a>\u00a0can vary considerably depending on several factors, such as the size of the property, the level of personalization and the type of services chosen. On average, the home staging itself costs 1% of the property\u2019s value. However, this does not include professional fees.<\/p>\n